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content strategy

5 min read
  • Branding

Brand Positioning: Case Studies of Success and Failure

Mike Vazofsky May 8, 2025
Brand positioning is the strategic process of defining how...
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5 min read
  • Content Marketing

Localization Case Studies: How Top Brands Get Global Right

Mike Vazofsky April 18, 2025
As the digital economy becomes more globalized, companies face...
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3 min read
  • Content Marketing

Ethics and Legal Guidelines of UGC in 2025: What Brands Must Know

Mike Vazofsky April 10, 2025
In 2025, User-Generated Content (UGC) remains one of the...
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6 min read
  • Content Marketing

Content Marketing KPIs: Measuring the Effectiveness of Your Content Strategy

Mike Vazofsky September 17, 2024
It is one of the most effective marketing tools...
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5 min read
  • Content Marketing

Influence of Generative AI on Content Creation: The Impact of AI Tools on Content Quality and Strategy

Mike Vazofsky September 17, 2024
Generative AI has evolved as one of the most...
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5 min read
  • Content Marketing

B2B Content Strategy: How to Engage and Educate B2B Customers Effectively

Mike Vazofsky September 17, 2024
When it comes to Business-to-Business (B2B) marketing, whose focus...
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5 min read
  • Marketing Trends

Video Content Strategies: Best Practices for Short-Form vs. Long-Form Video Marketing

Mike Vazofsky September 17, 2024
We see videos today as inapplicable TikTok features and...
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