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5 min read
  • Marketing Trends

The Uplifting Side of Service: Emotional Energy in Customer Encounters

Mike Vazofsky May 16, 2025
When we talk about frontline customer service, the first...
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5 min read
  • Branding

Brand Positioning: Case Studies of Success and Failure

Mike Vazofsky May 8, 2025
Brand positioning is the strategic process of defining how...
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3 min read
  • Branding

Brand Positioning: How to Stand Out in Saturated Markets

Mike Vazofsky April 30, 2025
In today’s hyper-competitive business landscape, standing out is more...
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4 min read
  • Content Marketing
  • Marketing Trends

From SEO to SXO: Why Search Experience Optimization Is the New Frontier

Mike Vazofsky April 25, 2025
With the evolving ever-changing digital landscape, plain old traditional...
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5 min read
  • Content Marketing

Localization Case Studies: How Top Brands Get Global Right

Mike Vazofsky April 18, 2025
As the digital economy becomes more globalized, companies face...
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3 min read
  • Content Marketing

Ethics and Legal Guidelines of UGC in 2025: What Brands Must Know

Mike Vazofsky April 10, 2025
In 2025, User-Generated Content (UGC) remains one of the...
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5 min read
  • Content Marketing

Brand Failures: Lessons Learned from Notable Branding Missteps

Mike Vazofsky September 17, 2024
Creating a successful brand is not only the aggressive...
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6 min read
  • Content Marketing

Content Marketing KPIs: Measuring the Effectiveness of Your Content Strategy

Mike Vazofsky September 17, 2024
It is one of the most effective marketing tools...
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5 min read
  • Content Marketing

Influence of Generative AI on Content Creation: The Impact of AI Tools on Content Quality and Strategy

Mike Vazofsky September 17, 2024
Generative AI has evolved as one of the most...
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5 min read
  • Content Marketing

B2B Content Strategy: How to Engage and Educate B2B Customers Effectively

Mike Vazofsky September 17, 2024
When it comes to Business-to-Business (B2B) marketing, whose focus...
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