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Branding

5 min read
  • Branding

Brand Positioning: Case Studies of Success and Failure

Mike Vazofsky May 8, 2025
Brand positioning is the strategic process of defining how...
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3 min read
  • Branding

Brand Positioning: How to Stand Out in Saturated Markets

Mike Vazofsky April 30, 2025
In today’s hyper-competitive business landscape, standing out is more...
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5 min read
  • Branding

Branding in a Digital World: How Online Presence Influences Brand Perception

Mike Vazofsky September 17, 2024
In the world where everything is connected online, brand’s...
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5 min read
  • Branding

Visual Identity Trends: The Latest in Logo Design and Brand Aesthetics

Mike Vazofsky September 17, 2024
Visual identity is essentially the face of a brand—it’s...
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5 min read
  • Branding

Rebranding Success Stories: Companies That Successfully Reinvented Their Brand

Mike Vazofsky September 17, 2024
The process of rebranding is viewed as a very...
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6 min read
  • Branding

Cultural Branding: How Brands are Aligning with Social Movements and Cultural Relevance

Mike Vazofsky September 17, 2024
Today not only have each bought or sold item...
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